Industry News > Allianz Global Assistance and Trufla partner to add travel insurance to truMobile marketplace app
Trufla Technology (Trufla) announced its new strategic partnership with Allianz Global Assistance (Allianz), a leading travel insurance provider, at the Insurance Brokers Association of Ontario’s 2024 convention this week. Allianz’s products will be available through Trufla’s truMobile marketplace, enabling customers to purchase travel insurance offered through their insurance broker directly via the truMobile app or online portal.
This integration offers customers a fast, self-service solution to obtain comprehensive travel protection from their broker in just minutes. It’s a user-friendly experience designed to meet the increasing demand for on-the-go insurance solutions.
“Allianz Global Assistance is thrilled to announce our new partnership with Trufla,” said Kyle Sparkman, Chief Sales Officer at Allianz. “This collaboration allows us to integrate technology solutions that make travel insurance easier to understand, buy and sell. This partnership represents a shared commitment between Allianz and Trufla to provide modern, convenient and customer-centric solutions for brokers and 360o of protection for their customers.”
“Partnering with Allianz to bring travel insurance into truMobile’s marketplace is a game-changer for brokers,” said Diane Jones, VP of Client Success at Trufla. “This integration empowers brokers to deliver a fully digital, self-service experience that aligns with modern consumer expectations. It not only reduces their administrative load but also opens new revenue opportunities while keeping customers engaged through personalized marketing and push notifications.”
Key benefits for brokers:
- Automation: Brokers can offer travel insurance without the need to manually handle transactions, streamlining operations and saving valuable time.
- Increased revenue: The ability to offer a digital, self-service travel insurance solution allows brokers to expand their product portfolio, supplement other offerings, and generate additional revenue with minimal effort.
- Automated hyper-personalized marketing: Brokers can benefit from truMobile's automated, hyper-personalized email marketing and push notifications to nurture leads, increase conversions, and enhance customer engagement.
- Client satisfaction: Providing customers with direct, convenient access to travel insurance through truMobile enhances the client experience and reinforces the broker’s value in offering easy, accessible insurance solutions.
“This partnership exemplifies our mutual dedication to driving innovation in the insurance space, giving brokers powerful tools to grow their businesses while delivering exceptional value to their customers,” Jones said.
About Trufla
Originating in the insurance sector, Trufla has expertly integrated real-world insurance knowledge with advanced AI technologies to design tools that revolutionize the distribution process. With a global client base exceeding 200, Trufla is committed to leveraging AI to empower distributors to thrive and expand in an increasingly digital world.
Trufla's innovative product suite includes an AI-driven customer self-service platform, comprehensive sales and customer management solutions, digital marketing strategies, and AI-fueled data insights. Boasting a diverse team of over 100 specialists in insurance, web development, AI, app development, and UI/UX, Trufla has rapidly emerged as a premier AI-centric insurtech provider in Canada, earning the title of 2022's Best InsurTech Provider by Insurance Business Canada. For more information, please visit https://www.trufla.com/.
About Allianz Global Assistance Canada
For over 35 years, Allianz Global Assistance has supported travelling Canadians and visitors when they need it most with value-added travel insurance and assistance services. We bring our passion for assisting people to life every day through our partnerships in the broker, travel and financial services markets. Allianz Global Assistance is a specialist brand of Allianz Partners and is a registered business name of AZGA Service Canada Inc. and AZGA Insurance Agency Canada Ltd. For more information, visit the Allianz Global Assistance Canada website.